Effective Date: 16th September 2025

Last Updated: 16th September 2025

This Privacy Policy describes how Spirit of Sport Limited www.legacyofsport.com (“Company,” “we,” “our,” or “us”) collects, uses, stores, and protects personal information obtained through the website www.legacyofsport.com (the “Site”) and related services (collectively, the “Services”).

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide, including names, photos, memorial content, messages, and contact information.

1.2 Technical Information

We may automatically collect information such as IP addresses, browser type, operating system, and usage data through cookies or similar technologies.

2. How We Use Information

• (a) to provide, operate, and maintain the Services;
• (b) to display memorial and tribute content;
• (c) to communicate with you regarding your account or inquiries;
• (d) to improve and secure the Services; and
• (e) to comply with legal obligations.

3. Sharing of Information

We do not sell or rent personal information to third parties. We may share information:

• With service providers who perform services on our behalf (e.g., hosting, IT support, moderation);
• If required by law, regulation, or legal process;
• In connection with a merger, acquisition, or transfer of assets.

4. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, or enforce agreements. Memorial content may remain accessible unless removed by authorized family members or reported for infringement.

5. Cookies and Tracking

We use cookies and similar technologies to enable functionality, analyze usage, and improve the Services. Users may adjust browser settings to manage cookies, but certain features of the Site may not function properly without them.

6. Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or request deletion of your personal data. To exercise these rights, please contact us at colm@legacyofsport.com.

7. Security

We implement reasonable technical and organizational measures to protect personal information. However, no transmission or storage system is completely secure, and we cannot guarantee absolute security.

8. International Transfers

If you access the Services from outside the UK or Ireland, you acknowledge that your data may be transferred to and processed in jurisdictions with different data protection laws.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on the Site with the “Last Updated” date revised accordingly.

10. Contact Us